Your coaching business, running while you train clients.
A website and client app on your own domain, under your brand. AI drafts the programs, meal plans, and weekly updates, you review and approve before anything reaches a client. The hours you spend writing plans come back.
- Their program for today, set by set
- Meal plan, food diary & macro targets
- Weekly check-in with a progress score
- Chat that answers 24/7 in your style
- Session bookings & payments
Every client logs in on your website or the app, sees your brand, and trains to plans you approved.
Built to look like you earned it.
Demo hero designs for fictional trainer and gym brands, so you know the standard to expect. Your build is designed from scratch around your brand, your photos, and how you coach.
Don't take our word for it. Tap through the real thing.
Two full working prototypes, two very different trainers, running the same platform underneath. Log your reps set by set, log meals, send a check-in, book a session, approve next week's programs. Every tap works. Neither look is a template, the colours, style, services and pricing are chosen fresh for every trainer.
IRONFORM Strength Co
A strength coach's site with the work as the hero. Open the app and log your reps set by set, log a meal, send the weekly check-in, or ask the chat about a sore knee and watch it get handed to the coach.
Bloom Movement Studio
Same platform, nothing else in common: warm cream, a soft serif, small-group strength for women who find big gyms intimidating. Put the two phones side by side and see how little of it looks shared.
Two demos, two looks, and neither one is yours yet. Bright and welcoming, soft and calm, or hard and athletic, your colours, fonts and photography are picked to suit you and the clients you want. Male or female trainers, one coach or a whole gym, and the sessions, plans and prices are always your own.
AI does the heavy lifting. You stay the coach.
The product exists for one reason: writing programs, meal plans, and check-in responses for every client takes hours you don't have.
AI drafts the week
Programs, meal plans, and weekly updates are drafted from each client's goals, logs, and check-in, the work that eats your evenings.
You review & approve
Everything lands in your review queue first. Approve, tweak, or reject, nothing reaches a client without your say-so.
Clients train & log
They follow the plan in the app, log workouts and meals, and ask questions any time. Serious ones get sent straight to you.
Progress runs itself
Weekly summaries, scores, and updated plans keep every client moving, for a fraction of the admin time it takes you now.
A real coaching app, not a PDF.
Everything below is optional and quoted to how you actually coach, tick what you want in the quote form and skip the rest.
Training programs
Detailed weekly programs drafted by AI from each client's goals and logs. You approve every week before it goes out.
Meal plans & nutrition
Structured meal plans, macro targets, and food logging your clients actually stick to. Not a paragraph of advice.
Workout & food logging
Clients log every set, meal, and weigh-in through the week, so nothing depends on what they remember at check-in.
Weekly check-ins & scores
Weekly summary of what they trained, ate, and lost, with a progress score. Next week's plan is drafted from it.
24/7 chat in your style
Clients ask questions any time and get answers matched to your coaching style and their current program.
Serious stuff comes to you
Anything that needs the real you, pain, injuries, big decisions, pings your phone instead of being answered by AI.
Bookings that protect your time
Clients see your available times, book, and pay. Late cancels and no-shows still get charged, so you don't lose the hour.
Payments on your terms
Weekly through to 12 months upfront, at your prices, card, PayPal, Wise, or bank deposit. You keep 100%.
Challenges (optional)
Run 4, 8, or 12-week challenges when it suits you or your gym, sold and tracked through the same app.
You own it. We keep it running.
The website and app run on your own domain, owned by you. Clients pay you directly at your prices, weekly, monthly, or up to 12 months upfront, and you keep every dollar. Our premium hosting covers the platform behind it.
Every trainer charges differently, so nothing about your client pricing is fixed by us. The build is quoted to the features you tick; hosting is a flat monthly fee.
Premium hosting
$199/month
- Your own domain, owned by you, not us
- Website + client app kept online and fast
- AI updates as the coaching engine improves
- Fixes for any issues during the month
- Updates to the built-in training & nutrition app
What trainers ask before they start
Once final payment is made, the website is yours. We retain the right to credit the build in our examples unless agreed otherwise.
Tick the boxes, get a proper quote.
Quick tick-box form focused on gyms and personal trainers. Takes about 2 minutes, and we come back with a written quote for your exact setup.